Saxo Capital Markets
When you’re talking trust, there is no better measure than experience. The focus for Saxo’s brand awareness campaign was centred around ‘confidence’. It was deemed important to build this within the marketplace through messaging and tone of voice, all leveraged through sponsorship, credibility, trust and experience.
Jeremy Guscott, recognised for his achievement and professionalism with English rugby, provided the ideal face to instil the confidence that the trading world thrives on.